iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.

Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of iPhone through on-device processing. So it’s aware of your personal information without collecting your personal information.

And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot — just how you like it.

The versatile new iPhone 16 camera system captures beautiful photos — from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning super-high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it’s like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.

The new Ultra Wide camera with autofocus takes incredibly sharp, detailed macro photos and videos. You can also frame more expansive scenes without taking a step back. And because it has a larger aperture and bigger pixels, it can capture up to 2.6x more light for higher image quality — even in low light.

Powered by advanced intelligence and Spatial Audio capture, Audio Mix lets you adjust the way voices sound in your videos using three different voice options. Want to decrease background sound? Or just focus on the voices that are in frame? Simply select the mix and adjust intensity to get the sound you want after video capture.

Our latest generation of Photographic Styles gives you greater creative flexibility than ever before, so you can make every photo even more you. And you can add, change, or remove a style anytime you want.

We’ve created new styles that let you dial in your exact desired look with more advanced skin-tone rendering and set it across your photos. And thanks to the powerful A18 chip, you can see the change in a live preview before you apply it.

Our improved image pipeline also enables more creative styles, which allow you to customize the different moods of a photo through colour.

Personalize every style even more with the new control pad, which makes it easy to adjust tone and colour simultaneously. You can also use the slider to adjust the intensity of the specific colours, instead of applying a one-size-fits-all approach.

iPhone 16 has been designed to make room for a larger battery, which works together with A18 to deliver a big boost in battery life, even with so many new features. So you can game, binge, and rock on — and on.

iPhone 16 has a sturdy, aerospace-grade aluminium enclosure and strong — and beautiful — colour-infused glass on the back. The latest-generation Ceramic Shield material is two times tougher than any smartphone glass. And a new internal design dissipates heat more effectively, so you’ll get better performance overall, especially when it comes to gaming.

The Action button on iPhone 16 is a fast track to your favourite feature. Just press and hold to launch the action you want — the flashlight, a voice memo, Silent mode, and more. You can also set up Shortcuts to open an app, run a series of tasks, or change actions depending on the time of day or your location. Or use it to take actions in an app, like setting an alarm or even ordering your favourite coffee drink.